The Hemp Collect
How The Hemp Collect creates content with Unit
The Hemp Collect
“Unit has become a core part of how our team produces creative. It lets us turn out a full set of concept iterations every week, so we can test hooks, personas, and formats much faster than traditional production would allow. It has also worked well within our compliance guardrails, which matters a lot in our category, and we’re excited to keep building on it.”
Raymond Brown
Paid Media Director, The Hemp Collect
Making new content each week
The Hemp Collect uses Unit to make content every week. Paid Media Director Raymond Brown says the team creates several versions of each idea, giving it more options to test.
Testing different ideas
The team tries different opening messages, audiences, and content formats. Raymond says Unit helps them test these options faster than their usual production process.
He also says Unit fits the rules his team follows when creating content.
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