How Alex and Ani creates content with Unit
“Unit helps accelerate creative production at Alex and Ani by streamlining ideation and generating visual concepts faster. It enables greater agility in testing and optimizing creative across channels, helping bring campaigns to market faster while supporting efficiency, scale and improved return.”
Kelly Vento
Creative Director, Alex and Ani
Creating content for new products
Alex and Ani uses Unit to create images and videos throughout the week. The team makes content for new collections, updates product images, and creates new versions of ads that work well.
Creative Director Kelly Vento says Unit helps the team turn ideas into images, test them, and launch campaigns faster.
New ads for the Shark Cuff
When the sold-out silver Shark Cuff returned in gold, Alex and Ani needed new ads. The team used Unit to make social ads in under 24 hours.
Alex and Ani reported more than 4× return on ad spend and over $100,000 in ad revenue within two weeks for the Shark Cuff campaign.
Reusing content for more ads
The team also used Unit to create a Hunger Games-themed video for a cinema ad in about four hours. It then reused that content to make more ads for other platforms.
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